Social media is one of the most powerful tools you have in your arsenal to grow your personal network within the independent contractor community. We have put together a few best practices when it comes to using social media to your advantage.
Promote and Brand Yourself
Many times, social media is the first place your references will go to find out more about who you are and what work you have done. Keep all your contacts updated by connecting with contractors, hiring managers, bosses, co-workers, and anyone you have worked with professionally along the way. You never know when an opportunity will come up from someone you know online.
Another best practice is to load your profiles with any relevant professional information, using your resume as inspiration. Make sure to update this information across every platform you use and especially on LinkedIn, where users are looking for in depth information about your work history. Posting articles or blog posts you have written, relevant to your skill skill set will increase your presence as a thought leader in the industry.
Social Media as Tools
Already on every social media platform? Here’s how you can utilize them as an independent contractor:
- GoogleHangouts can be used to set up interviews, or hold meetings.
Promote your experience and services through a blog on WordPress or vlog on YouTube.
- Organize your schedule using GoogleCalendar or for Apple users, syncing your iCals. These can be shared with clients for the purpose of setting up a meeting.
- Do you sell your services and expertise through online teaching on a platform like Udemy? Promote it using social media.
Find out more about your clients to figure out how you can best serve and appeal to them. Clients may have complained on a review site about a similar service in the past that didn’t serve them well, so you may know right off the bat what they do and don’t like. Additionally, you can find new clients through building your network through your social media. Although being on social media originally began as a person connection, now more than ever, independent consultants and the entities looking to hire them are connecting through online platforms.
Hone your own skills
When not working, use the time to hone your skills or learn new skills through YouTube tutorials or other online resources. Take full time or part time classes on data science and project management General Assembly. There are also many certifications you can obtain through online programs that will enhance your skills and resume, including ones from Oracle, Harvard University and UCLA. When you are finished be sure to add your new skills and certifications to your online profiles.
Another great way to use social media to your advantage is to stay up to date with news in your industry. The more ways you can connect with people, the more clients you have the potential to gain.