Now that you are working on your personal brand, it’s important to share it online. Social media is one of the most powerful tools you have in your arsenal to grow your personal network within the project based work community.
Determine which sites to use
It seems like every day the number of social networks multiplies. You know using social media to build your network and personal brand is something you should spend time on, but the sheer volume of these networks can be overwhelming. With so many options how do you choose the right network to grow your brand and build your network? The short answer is you don’t have to be on every single social outlet in order for them to bring value to your professional life. Let’s be honest, if you spend all day updating your social media profiles, you won’t be spending time becoming great at your job. As a freelancer, knowledge worker or independent contractor, focusing your efforts on Twitter, LinkedIn and Facebook will give you the most bang for your buck.
While Twitter may not have highest number of users, it is one of the best platforms to invest time into for an independent consultant looking to stay up to date on trends and increase their thought leadership. In addition they have a 12 to 1 active user growth rate compared to Facebook. Twitter is great for sharing authentic, in-the-moment comments and content only seen through your eyes. Due to its public, transparent nature, with the right tools it is easy to listen to and monitor mentions of your industry and when appropriate join the conversation.
When users visit LinkedIn they are seeking out professional content and updates; you don’t have to compete with baby photos and vacation updates as you would on Facebook. Recently LinkedIn has added the ability to publish long form content which gives you a great platform if you don’t want to go through the process of setting up a separate blog.
With more than 1.3 billion monthly active users, Facebook is the behemoth of social networks. Google is the only website in the world that has more site visits. Facebook’s value to a freelancer is less professionally oriented than say Twitter and LinkedIn, but offers a fantastic opportunity to stay in touch with others in your industry. To get the most out of your presence on the site, make sure to have a robust and complete profile (more on this below) to legitimize your presence.
Make the most out of your profiles
- Completely fill out social profiles
- Profile image
- Cover photo
- Set up content pipelines
- Twitter Lists
- Newsletters (Check out SmartBrief to get daily newsletters with a roundup of stories from various industries)
- Post regularly
- Share your own expertise
- Engage with leaders and peers in the industry
If you are interested in more tips like this, check out our ebook – 8 Steps to Sell Yourself.